Always with an entrepreneurial mind, Juan started his first career flipping homes around Melbourne's suburbs while attending Melbourne University. Upon graduation, he noticed the rise of Italian and Spanish eateries within the city, and saw the need for high quality, gourmet products. He went back to his hometown in Azagra, Spain where his father owned an organic vegetable farm and cannery specializing in asparagus, tomatoes, capsicums, and olives, and that is where his first taste of the import / export business started. He strongly believes that the knowledge and exposure he experienced first hand there is what contributes to his success today.

Juan is currently the sole proprietor of Spanish Cellar and Consolidated Liquor, which was established in 1975. Its primary business involves wholesale and distribution of food and beverages, and represents the following brands: Wild Turkey, Cutty Sark, Stolichnaya, Larsen Cognac, Clan Campbell, San Miguel Beer, Singha Beer, Budweiser Beer, Bintang Beer, Singtao Beer, and Corona Extra Beer.

His exceptional expertise coupled with extensive industry knowledge has lead him to expand his business further by opening up the markets for Corona Extra Beer in Indonesia, Philippines, Vietnam, Cambodia and Malaysia in 1992.

Aside from introducing, developing and marketing these companies to gain spotlight in a competitive Asian market, Global Liquor International also provides warehouse space for duty free and duty paid goods, as well as a full logistics plan for re-exports. With Global Liquor International, you're in the best hands, with unparalleled knowledge and understanding of the regional Asian market over the past 35 years.